Privacy Policy

Welcome to (the “”). Richi Machinery is a professional aqua feed machine factory integrating scientific research and development, manufacturing, sales and service, and is committed to providing global customers with system solutions for the whole industry chain of pellet production line equipment. 

We pay full attention to your privacy. Please read over the Privacy Policy because it contains who we are and the methods by which and reasons why we collect, store, use and share your personal information. It also explains your rights for personal information and how to contact us or the supervisory authority when you complain.

“Personally Identifiable Information”

Personal information refers to all kinds of information which is recorded in electronic or other methods or related to the identified or identifiable natural persons, but excluding anonymized information. In the process of purchasing our products or services, we may collect your personal information. You have no obligation to provide us with any personal information. Whether to provide us with personal information is up to you. However, please note that we may not be able to bear some or all of the obligations to you, or provide all our services for you or respond to or resolve the problems that you encounter without some of your information.

What Personally Identifiable Information Is Collected?

RICHI Website

While you register an account or log in the website, you need to provide us with your personal information: name (required), country (required), e-mail (required), whatsapp/phone (required), (only involving customs clearance in the customer’s personal name).

Sale Of Products/ Services

While you conduct commercial communication, exchange business cards, sign sales contracts, distribution contracts and other agreements with us, to better perform the contracts and provide you with better services, we may collect your following personal information: company name, company address, name, sex, position, tel., mobile phone and E-mail.

Handling The Invitation Letter For You

When you are invited to visit RICHI MACHINERY, in order to help you handle the Invitation Letter with the Henan Provincial Department of Business, we will collect your personal information as follows: name, sex, passport number/ ID card number, date of birth, nationality and past visa information.

Using RICHI Products Or Services

When using product maintenance services and after-sale services, we will collect your personal information below: name, phone number, E-mail. Collect product parameter related information through RICHI service system. The aforesaid data is only used for vehicle operation status monitoring and quality analysis and cannot be associated with your personal information.

How Does The Site Use Personally Identifiable Information?

Communicating And Interacting With You

  • Informing you of important safety related information of product;
  • Informing service personnel where the product has a fault;
  • Sending information of products, services, terms and policies and changes to you;
  • Informing you of our marketing activities;
  • For internal management and backstage support, share your contact information with branches of companies around the world.

Providing Products And Services For You

  • Realizing our order: processing payment, delivery and evaluating your financing needs;
  • Monitoring product performance;
  • Product operation and maintenance and other after-sale services.

How Is Personally Identifiable Information Stored?

Personally Identifiable Information collected by is securely stored and is not accessible to third parties or employees of except for use as indicated above.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns.

Are Cookies Used On The Site?

When you access to RICHI MACHIERY relevant website or use the services provided by RICHI, we may identify your identity through small-scale data documents. These data documents could be Cookies, Flash Cookies or your browser or other local storage provided by associated applications (collectively referred to as “Cookies”). We use Cookies to analyze the information flow, customize services, contents and ads, evaluate the promotion effect and promote trust and security.

Cookies Used By Our Service Providers

Our service providers use cookies and those cookies may be stored on your computer when you visit our website. You can find more details about which cookies are used in our cookies info page.

How To Use Login Information?

Using login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user’s movement and use, and gather broad demographic information.

What Partners Or Service Providers Have Access To Personally Identifiable Information From Visitors And/Or Authorized Customers On The Site?

Has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need to know the basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. Disclosure of Personally Identifiable Information to comply with the law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorized Customers.

How Does The Site Keep Personally Identifiable Information Secure?

All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.

How Can Visitors Correct Any Inaccuracies In Personally Identifiable Information?

When you find that your personal information we processed is wrong, after verification of your identity and with correction not affecting the objectiveness and accuracy of information, you have the right to correct or update the wrong or incomplete information. You may contact us according to the methods listed in the “Contact Us” section below.

Can A Visitor Delete Or Deactivate Personally Identifiable Information Collected By The Site?

We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site’s database by contacting. However, because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.

Your Rights

These are summarized rights that you have under data protection law:

  • The right to access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to object to processing
  • The right to data portability
  • The right to complain to a supervisory authority
  • The right to withdraw consent

What Happens If The Privacy Policy Changes?

We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.


Contains links to other websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Age Of Content:

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Changes To This Privacy Policy:

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Questions And Contact Information

If you have any doubt about the Privacy Policy or the information on you we hold, or claim your above-mentioned legal rights and interests, please contact us via mailing letters, E-mail or making phone calls.

Richi Machinery Co., Ltd.
WhatsApp: 86 138 3838 9622
Mob: 0086 138 3838 9622
Fax: 0086-371-63752859
Address: Longhai 2nd Rd & 10th St,
Kaifeng City, Henan Province, China


Keeping in touch with us is an effective way to solve all your problems. If you have any needs or questions, please leave your contact information, then RICHI technical consultants will send design, quotation, videos to your mailbox. You can also contact us directly via WhatsApp: +86 13838389622

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    Keeping in touch with us is an effective way to solve all your problems. If you have any needs or questions, please leave your contact information, then RICHI technical consultants will send design, quotation, videos to your mailbox. You can also contact us directly via WhatsApp: +86 13838389622

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